Read Online To Sell Is Human: The Surprising Truth About Moving Others By Daniel H. Pink

Read Online To Sell Is Human: The Surprising Truth About Moving Others By Daniel H. Pink

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To Sell Is Human: The Surprising Truth About Moving Others-Daniel H. Pink

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Look out for Daniel Pink’s new book, When: The Scientific Secrets of Perfect Timing#1 New York Times Business Bestseller #1 Wall Street Journal Business Bestseller #1 Washington Post bestsellerFrom the bestselling author of Drive and A Whole New Mind, and teacher of the popular MasterClass on Sales and Persuasion, comes a surprising--and surprisingly useful--new book that explores the power of selling in our lives. According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than fifteen million people earn their keep by persuading someone else to make a purchase. But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales. But so do the other eight. Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others. Like it or not, we’re all in sales now. To Sell Is Human offers a fresh look at the art and science of selling. As he did in Drive and A Whole New Mind, Daniel H. Pink draws on a rich trove of social science for his counterintuitive insights. He reveals the new ABCs of moving others (it's no longer "Always Be Closing"), explains why extraverts don't make the best salespeople, and shows how giving people an "off-ramp" for their actions can matter more than actually changing their minds. Along the way, Pink describes the six successors to the elevator pitch, the three rules for understanding another's perspective, the five frames that can make your message clearer and more persuasive, and much more. The result is a perceptive and practical book--one that will change how you see the world and transform what you do at work, at school, and at home.

Book To Sell Is Human: The Surprising Truth About Moving Others Review :



I am not sure where to begin with how wrong this book is. It is obvious that the author has never sold anything.I have actually taken people’s hard earned money for 25 years so please let me explain why the author is way off base.My dad tried to convince me the benefits of working for one company for 30 years. My wife ties to convince me daily about sex and many other things. The author would have you believe my mom and wife are salespeople. They are not.My dad and wife are regular people that are insecure at times, filled with fear, frozen to inaction and afraid to make hard decisions. When my dad, my wife, my neighbor have to buy a car, they are under stress. When they claim that a car salesperson is bad they are really saying how much they hate buying a car, not how much they loathe salespeople. Like anything else, people are egocentric, they are not spending five seconds thinking about the salesperson. They are simply recasting and rationalizing their fear away from themselves.A salesperson knows this. An author that thinks he knows how to sell does not.I stopped reading when the author tried to convince me that Ed-Med is the new dominant new sales category. That is like saying your Uber driver made the sale. Wrong, the Professor, the Doctor, the Uber driver are making good on a transaction already done. They are not selling.I consider the author’s claim to be especially ridiculous given how had I compete every day for dollars that the govt throws at Ed-Med. Missouri’s State Budget is $27B. 50% of that goes to Health Services. 25% of that goes to Education. The taxes that people and corporations pay to bolster that advance spending on Ed / Med is money they can’t spend on services/products that I have sold for 25 years. I wish I could wake up tomorrow “selling” as the author suggest to people that have $20B in their pockets. I wish my service were so easy to sell that somebody could just Uber it my way.Selling is number one profession that non-salespeople think they can do well. Salesforce.com created the open season on salespeople and so many of the misinformed are filling the air with nonsense. I look forward to the coming Saleforce.com bubble.
I came across this book in a group reading project. We are all in sales and regularly read all sorts of books, from self-improvement, to habit trainings, to sales. This is by far the worst book we have picked up.The author makes many good points throughout the book that can be useful to “move others”, or sell. But with each good point he compromises his knowledge of selling by trying to obliterate tried and true practices.Good sales people solve problems. And as mentioned in the book, great sales people can find problems people didn’t know they had. If he could have stuck to that idea, and built on it, tying in ethically sound, traditional sales, it would have come across better. At this point I’m glad the book is finished so we can move on to something that has a greater impact.

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